1. Toot their Own Horn. The National Women’s Business Council reports that “Female entrepreneurs start companies with 50% less capital than male entrepreneurs.” I am actually living this reality right now with Loanables, but I must also admit I haven’t actually asked anyone to invest yet. Many women downplay their accomplishments; whereas most men see it more like Muhammad Ali who said “It’s not bragging if you can back it up.”
2. Feel good about their parenting. A study in the Journal of Health and Social Behavior found that women actually felt 30 percent more guilty and distressed than their male partners when they had to mix work and home responsibilities. There is even a name for what women have; it’s called “mom guilt”. I saw this fantastic illustration once that had a dad snuggling his child. The dad had one thought bubble that said “I’m an awesome dad”. Next to it was a picture of a mom snuggling the child. She had about 50 thought bubbles ranging from “I shouldn’t have yelled” to “I need to make sure they are eating healthier” to “I need to play with them more” and on and on. (If anyone knows where I can find this illustration, please tell me. I’ve looked everywhere to no avail.)
3. Say no and don’t give it another thought. I have absolutely no scientific proof to back this one up, but seriously, I can’t tell you how many conversations I’ve had with female friends about needing to say no to things. I have never once had this conversation with a man. Men if you have this problem, please speak up and correct me here. Ladies, if you want to work on this too, read this to learn the art of saying no.
So, next time you see me and I ask you for money, tell you what a great mom I am, or answer “no” to anything you ask me to do, just know I’m working on it 😉